May the best protection win

Slate's Seth Stevenson talks tampon ads:

But Playtex Sport appears to be the only brand looking to seize the active, athletic niche. It's like the Gatorade of feminine care. (And frankly, the first time I saw this ad on TV, only half paying attention, I assumed it was for a sports drink. Wait, I thought, is that plastic contraption some kind of sport straw? Ohhhhhhhhh …)

Good show. I thought the exact same thing the first time I sorta half-saw the commercial — and I know all to well what the business end of a tampon looks like.